More people are connecting via social media than ever before, and in many cases constantly. Establishing a social media presence is well worth it for any business, for many reasons.
Getting the Message Out
People expect to see activity when they visit your profiles, so it’s good to get into a routine of making regular posts in a timeframe they can expect. Once you develop a following, they will know when to look for your posts. Social media gets your message to them, instantly.
However, events don’t always happen on a schedule. There are times when it is critical to respond to a situation…