This case study is part of the "How to Create a Personal Brand in 10 Steps" instructional program, which is available as a workbook and video course.

“1893 Chicago’s Columbian Exposition” represents a collection of works, most notably a book and documentary film that are available on Amazon. There are a number of book and video versions available across the Web as well as merchandise and a film soundtrack on Bandcamp. The Chicago 1893 project spans across a variety of media formats because it can be expressed in so many different ways. Though this wasn’t my intention when I initially began posting about it on Twitter in the summer of 2018. I just enjoyed the legacy of the event as a lifelong resident of Chicagoland and wanted to share the photos I had acquired in an antique book called “The Dream City ”.

Exploring the Columbian Exposition through a series of releases including a book and documentary has been a great way to learn about the event. It’s also been an excellent vehicle for displaying my ideas about content development in general. Ideas can be converted into all sorts of forms about the World’s Fair of 1893, I want to express themes across every platform I can.

You can connect with this project on Facebook, Twitter, or Instagram to follow along as it develops further. The plan is to host live showings of the film with historians working in academia and perform solo interviews with additional filming for an extended cut of the documentary to be released in the future. It is also making its way to the realm of extended reality such as virtual and augmented reality headsets. We are applying to grant opportunities in coordination with film organizations and are looking for every chance to get a conversation started with anyone interested in helping to move things forward in any way.