How has your summer been? We're rolling along here with some great strides over the season and throughout the year. There are a few internal projects that still haven't seen daylight yet but they continue to develop. We hope to reveal them at some point before the end of the year. *fingers crossed*

The focus on technology-oriented clients has been rewarding as we have begun working with organizations in cybersecurity, telecommunications and wellness. has been branching out since the mobile-friendly redesign earlier this year. It continues to expand its readership thanks to regular contributions from Bill Koester, Tami Neumann of Conversations in Care and Jake Szemanski. The site has even begun to branch out into events with the first Business Showcase networking event. Look for more expansions in the future.

As always, if you are looking for a company to help with you social media management or assistance with content development, please get in contact.

Kurtis Iseminger Media Internship
Kurtis Iseminger Media Internship

My time here as an intern at Mystic Waters Media has been an eye opening experience. In this blog post I want to reflect upon my time  as an intern at MWM and share it with you. 

To begin with, I've never had much of a taste for the "corporate structure". As a communications major, I have always thrived in an place where the people you work with are real and where you are treated as an individual, not just another employee. When I was looking for an internship, I avoided applying for the ones that wanted me to fit myself into a fill-in-the-blank space. I didn't want to be a paper in a stack of papers, because I knew the real me wasn't defined by an 8.5" by 11" slice of paper. That is what drew me to MWM. I wasn't asked to submit my resume or fill out a questionnaire. I was asked to simply get in contact. I got a personal interview where I could use my skills to impress my employer and I walked out of the interview with an internship. 

Since then I have learned about things that I never knew existed. I have learned how the internet is a living, breathing organism with billions of connections that lead us to what we want to see. I now understand what the term "Web 2.0" means. I can tell you how Facebook knows what ads to put on my news feed. I can tell you that any business that wants to survive needs to be connected to social media sites like Twitter. My experience at MWM has revealed to me a world of opportunity that I never knew existed. Before MWM, things like posts, hashtags, tweets, and tags were just lingo to connect me to my friends. Now I know that there is so much more to it than that. These things are the lifeblood of any business that hopes to compete in this technological world. 

At MWM my skills as a writer have been vastly altered. I was once accustomed to writing pieces for a letter grade. Now I know how to write like a reporter. I know that there are stories everywhere that need to be told, and I now have the skills to give those stories to the people. As an intern, I developed and wrote blogs as well as other social media documents. Before, I would never have thought that a blog was something of importance. Now I know that I'm not just writing blogs, I am making connections. I am advertising and channeling people to new locations through my blogs.

My time here at MWM is not over, but I have already learned more than I had imagined I would. I no longer see the internet as I once did. I know that I have only seen the tip of the iceberg that is the internet, and I can't wait to learn more. 

What have you liked? Disliked?

I love being able to work from home and to have a schedule that is flexible enough to handle really any situation. It's also really nice having an employer who is real and understandable, that is really important to me. Disliked? Telecommuting is new to me. I don't have a clock in or clock out time so time can become very flexible. Really there isn't much that could be changed to fix that at this point. I guess it's just a trade off to not having to report to a place of work for the internship, which I am just fine with. 

How can this internship improve?

Hmm...well for me, nothing. I like it just the way it is. Now I know that I am not like everyone. I am good with little structure and lots of flexibility, however I don't know if everyone will feel as I do. Maybe a more detailed plan of attack for those kinds of people? 

Hello everyone,

Hopefully this message finds you well. Autumn is quickly approaching and those of us here at Mystic Waters have been taking some time to look back on the summer and what we have accomplished over the last few months.

The first thing worth mentioning is that we published "Using Social Media" back in May. It is our first in house publication and was constructed by Jacob Szemanski and Kurtis Iseminger with some assistance from me. These two guys have been a great asset during the infancy of this company and we are actively seeking ways to integrate them beyond their internship roles. The documents is downloaded regularly so look for a follow-up at some point.

This brings us to our next noteworthy point. The internship opportunities for college students are very flexible. Of course, we are always looking for people looking to blog, write feature articles or assist in developing other content. However, it is worth noting that we have a wide variety of projects underway and can find ways to get you involved. Gerald Chapman is an Electrical Engineering student that has been prototyping some 3D printing concepts. You never know where you might fit in with MWM!

We understand that everything we do it all about connecting with individuals, so we have actively been engaging the #NWindiana business community by visiting networking events and connecting with other regional entities.

Duneland Innovators

Duneland Innovators is beginning to pick up steam and there is now quite a bit of content to read. So if you have not checked out the site in a while or ever before, find out what you've been missing. Posts have been about topics like technology in its infancy, how-to’s, reviews of local universities and interviews and reviews of entrepreneurs and their businesses.

We launched a site for Halfpint Helmets recently and are now looking forward to the first shipment of mini helmets to arrive here in Chicagoland. Look for those soon!  Additionally, we are working on sites for Mystic Sweets & Crestone Music, but these are in states of progress and not quite complete yet.

Mystic Waters has also been developing a content marketing campaign for CimTrak, the file integrity monitoring software suite by Cimcor. The company operates around the globe but is based nearby in Merrillville. Its great to be working with these guys and we're learning a lot.

It has been an exciting couple of months. As we approach the 1 year anniversary of founding this company there is much more to be excited about to come. Stay tuned…

Twitter Vine Facebook Instagram
Twitter Vine Facebook Instagram

Since Vine became a public app in January many people have begun to use it to create 6 second video compositions of the world around them. The app has had a few really interesting creations that have been definitely art, advertising, a captured moment or inspired. Unfortunately, the majority of people shoot videos as if their Dad just got a camcorder in the 1980' isn't pretty. Lots of shaky videos of kids laughing and animals being cute.

That was fine in the meantime for Vine but on June 20th, the Facebook owned app and photo-sharing social network, Instagram released an update to their app that allows users to create 15 second videos. Nothing spectacular about that until a user begins to investigate the new feature. People that use Vine have become familiar with the idea of the tap-and-hold procedure to capture video and Instagram makes use of this same action. However, after nabbing some video Instagram allows you to see how long the clips are in relation to the entire 15 seconds that are allowed. Plus, you can delete it if the clip didn't come out the way you would have liked. Even this simple editing component makes this microvlogging tool superior on the video side.

At our team meeting yesterday, people were already saying that "Instagram will kill Vine" and that most people knew someone that had already decided to abandon the app altogether. While I'm not willing to go that far yet I do think that Instagram has the edge for a number of reasons:

  1. The user base of photo-creatives on Instagram dwarfs almost all of the work I've seen on Vine. There are flashes (6 seconds goes by very quickly) of brilliance on Vine while I've spent lots of time just viewing amazing pictures by excellent photographers on Instagram. Already this community is making videos that can express deeper emotional components.
  2. Commercial viability. At 15 seconds, a great Instagram clip is ready for broadcast on television and other mobile devices that we are all constantly using to connect.
  3. Imaging. Stop thinking about just photos or video and instead consider that Adobe used to own imaging. Instagram has hijacked the best part of PhotoShop (Filters & Effects) and brought it down to the consumer level where we can all play while also cutting into YouTube's space.

Neither app really does audio very well. Vine probably sounds a little better to me so far but I need to work with it some more to be sure. It also seems as if Vine has a wider field of view, whether that is a benefit or not depends on the situation.

Dig me up on Instagram and see what I've been shooting lately.

Jake Szemanski Media Internship
Jake Szemanski Media Internship

What have you learned so far?

I have learned a lot about the history of the internet and some specific technologies.  It has really given me an appreciation for what we have now and an awe for what is to come.

What kind of skills have you begun to develop?

Mainly blogging.  Just being able to find a topic that I don’t know a lot about, then researching and writing about it.  I also scratched the surface on some technologies that have led to ideas for future projects, like the idea that I had for a mobile gaming device.  However, the one overriding skill that this internship helped me hone was the ability to give structure to something that is relatively ambiguous.  I feel that this might be one of the most important skills to learn in any profession.